One of the keys in the online world is to study your competitors. If you wish to stand out in a crowded market that moves at a rapid pace, then you keep up with your most prominent opponents. Not only because you need to stand out, but if they are learning how to create a Wikipedia page for a band , then so do you. This is why it is important to focus on creating a strategy that allows you to focus on both your competition and your audience. This way, you will be able to keep up with their tactics at all times. Do you agree?